Portfolio Tag: Full Sail Univeristy

protoMORPH Guerrilla Marketing

This guerrilla marketing campaign has two parts. The first part is when someone steps on the air trigger on the floor and the protoMORPH substrates starts twisting and turning into a packaging prototype. The goal is to get the trigger-er to engage and ask questions. The second part is a contest to see who can fold…
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protoMORPH Packaging

The packaging, which will hold the substrates, heat pen, jump drive and users manual, stays consistent with the butterfly colors and origami folding lines. However, these lines are just for show.
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protoMORPH Letterhead

Continuing with the concept of origami geometry I incorporated origami letterhead. It has printed fold lines making an origami "Traditional Box" when folded.
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protoMORPH Business Card

Since the magic behind the protoMORPH interface is the use of origami geometry I incorporated origami in the collaterals. The Business Card is 3.5" X 3.5" and has printed fold lines making an origami "Twirling Bird".
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